Since I can remember, my family has laughed at
the (apparently) amusing little phrases I’ve always said. I asked my mum for her
particular favourites and they included ‘Cor blimey,’ ‘Crikey Moses,’ ‘Oh my
giddy aunt’ and ‘Bloomin’ heck.’
I don’t have a clue where I picked them up as
nobody else in my family says them and neither do any of my close friends. As
well as providing some humour for my mum, one of my phrases actually came in
rather useful lately. Last year (2014) was a funny old year for me,
career-wise. It took a turn I didn’t expect and I am now in the process of setting
up two businesses, both of which revolve around writing, so what was initially
a rather strange situation ended up turning into a dream come true!
One of my
businesses is providing PR, copywriting and marketing support to SMEs (small
and medium-sized enterprises). I’ve worked in the media and PR industry since I
was 18, so I’ve heard just about every PR business name, from the simple and
subtle to those that are just plain odd. So, when it came to thinking of a name
for my own business, it turned out to be a much bigger challenge than I
initially expected. At first I thought ‘Pfft a name? Simple. I’ll just do a
brainstorm. Nothing can go wrong with a good ol’ brainstorm!’ (And it’s a good
excuse to buy Sharpies… not that I need an excuse to buy Sharpies).
So, I did one brainstorm. Then another. And another. And what did I have by the end of them? Diddly squat, that’s what.
So, I did one brainstorm. Then another. And another. And what did I have by the end of them? Diddly squat, that’s what.
William Shakespeare once pondered ‘What’s in a
name?’ Well, an awful lot, as it happens. I wanted a name that would represent
my business and the brand I am going to build, but with a bit of personality and
fun thrown in too. I kept reassuring myself that the answer would come to me
eventually. Surely it would have to, right? Well it didn’t.
Eventually, I decided to take a different approach and write down some words to describe myself. As the face of the business, I realised it was important for the name to also reflect me as a person. I began with my professional values and skills – hard-working, organised, enthusiastic, respectful and creative. Funnily enough, after that, a few of my odd little phrases popped into my head… crikey, blimey and bloomin’. Then, during what can only be described as a cartoon-esque light bulb moment, it came to me. Bloomin’ Creative. That was it. My business name. It was exactly what I had in mind. It was different, it was quirky, it represented my business and it represented me. So that was that, Bloomin’ Creative was born (or registered on Companies House) and My Bloomin’ Blog began! X
Eventually, I decided to take a different approach and write down some words to describe myself. As the face of the business, I realised it was important for the name to also reflect me as a person. I began with my professional values and skills – hard-working, organised, enthusiastic, respectful and creative. Funnily enough, after that, a few of my odd little phrases popped into my head… crikey, blimey and bloomin’. Then, during what can only be described as a cartoon-esque light bulb moment, it came to me. Bloomin’ Creative. That was it. My business name. It was exactly what I had in mind. It was different, it was quirky, it represented my business and it represented me. So that was that, Bloomin’ Creative was born (or registered on Companies House) and My Bloomin’ Blog began! X
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